IA Origin was born from evolution. a new chapter built on the legacy of Hine Collection.

Back in 2018, our founder Miria Flavell created Hine after noticing a clear gap in the activewear market: size inclusivity simply didn’t exist.

Women were being left out and she refused to accept that. What started as a small idea grew into a nationwide movement of women finally feeling seen, supported, and celebrated in activewear that actually fit their bodies.

Being one of the first activewear brands in the world to carry 15 sizes ranging from XXS-10XL.

Seven years later, that same fire sparked something bigger. Miria realised men were missing out too.

The HINE community had grown, the conversations were shifting, and the need was undeniable.

Inclusivity couldn’t stop at one gender.

Movement belongs to all of us. So, in 2025, she announced the next evolution:


IA origin was born.

IA pronounced (EE-AH) is for the everyday mover and the elite performer. A unisex brand built for all people, all movements, and all generations.

Our mission is bold but simple

To become the leading size-inclusive unisex activewear and sportswear brand globally.

Not just clothing - a movement of belonging. And at the heart of it all sits our guiding belief: Every journey has an origin.

Because no matter where you’re starting from - your first workout, your hundredth run, your first day back, your first step forward, your journey matters.

Your beginning matters.

IA ORIGIN honours that beginning.
It holds space for your growth.
And it moves with you every step of the way.Welcome to IA ORIGIN.
Where identity meets movement, and everyone belongs.

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